The Best Way to Create a Website for your Small Business
If you’re looking to build a website for your small business, this blog will explain what you need to create a good website design.
How you make your website for a small business, involves a combination of aesthetics, functionality, and user experience.
Here's what you need to focus on:
1. Clear Purpose and Audience Understanding:
Purpose: Determine what the website is meant to achieve e.g. inform, sell, bookings
Audience: Understand who will be using the site and tailor the design to meet your audiences needs and preferences
Part of our design process focuses on delving into your Why so your purpose, audience and intention are clear from the start. This process offers a foundation for your branding, website design and future marketing.
2. User Experience (UX):
Intuitive Navigation: Users should easily find what they are looking for. Clear headings and titles, a logical structure, and consistent navigation elements will allow your audience to flow through your website with ease.
Responsive Design: Ensure the website looks and works well on different devices (desktops, tablets, smartphones). Over 61.8% of users will browse and book through mobile. We use Squarespace as each site is easily designed to be full responsive to mobile.
Fast Loading Times: Optimise images, use efficient coding practices, and leverage caching to reduce load times.
Accessibility: Design for all users, including those with disabilities. Use proper alt tags, semantic HTML, and ensure readability.
Example of website for small business.
3. Visual Design:
Consistent Branding: Use consistent colors, fonts, and imagery that align with your brand’s identity. Part of our website design process is creating a beautiful and professional brand which represents your personality and allows your audience to connect with your energy and your vision.
Whitespace: Balance content with empty space to avoid clutter and enhance readability.
Typography: Use easy-to-read fonts with a clear hierarchy (e.g., headings, subheadings, body text). We ensure this is clarified during the brand and design process.
Imagery and Graphics: Use high-quality images and graphics that complement the content and brand. We would recommend using a professional photographer to enhance your imagery and ensure consistency across your website.
4. Content:
Relevant and Engaging Content: Ensure the content is valuable, engaging, and aligned with the site’s purpose. Consider the intention of each page and how you wish for your audience to respond.
Clear Call-to-Action (CTA): Guide users towards specific actions (e.g., signing up, purchasing) with well-placed and clear CTAs. This ties into the intention of your website and each page.
5. Technical Aspects:
SEO Optimisation: Implement on-page SEO techniques like meta tags, keywords, and alt text to improve search engine ranking.
Secure and Stable: Ensure the site is secure (SSL certificates, strong passwords) and performs reliably with minimal downtime.
Scalability: Design with the future in mind. The site should be easy to update and expand as needed. We ensure you have a clear site structure in place tat aligns with the direction and future focus of your business.
6. Testing and Feedback:
User Testing: Conduct usability testing to gather feedback and identify areas for improvement.
Cross-Browser Compatibility: Ensure the website works well across different browsers (Chrome, Firefox, Safari, etc.).
7. Maintenance:
Regular Updates: Keep content, design, and security features up-to-date.
Analytics: Use tools like Google Analytics to monitor performance and make data-driven improvements. As part of our web design services we offer ongoing maintenance so you can leave the heavy lifting to us.
Balancing these elements can help create a visually appealing, functional, and user-friendly website that meets both business goals and user needs. If you are a small business looking to create a website, drop us a message, we would love to see how we can help.
