Website and SEO for Soulful Businesses

Crafting Beautiful, High-Converting Websites with a Strong SEO Foundation

A Digital Home That Nurtures & Grows Your Business

Your website is more than just an online presence—it’s a reflection of your essence, a space where your dream clients connect with your offerings effortlessly. With a blend of intuitive design and data-driven SEO strategies, I help wellness businesses, coaches, and heart-led entrepreneurs create digital homes that are both beautiful and powerful.

I design and build bespoke websites that are infused with soul and supported by the technical expertise needed to help you grow. Together, we bring your vision to life in a way that resonates, attracts, and converts.

Let Me Handle the Tech—You Focus on Your Passion

  • You’re a purpose-driven business owner looking for a professional, high-performing website.

  • Your current website feels outdated, disconnected, or isn’t converting visitors into clients.

  • You’re done with DIY website struggles and want a seamless, expert-led process.

  • You need a website that attracts, nurtures, and converts effortlessly.

  • You want a site that’s easy to manage and scales with your business growth.

Whether you're starting from scratch or need a website and SEO audit, I offer tailored options to suit your needs and budget.

A strategic approach to ensure your website looks stunning and performs exceptionally well in search rankings:

Beautiful, Bespoke Website Design

  • Designed with your brand essence at heart

  • Seamless user experience (UX) for effortless navigation

  • Mobile-optimized and responsive across all devices

  • Integrations for bookings, courses, memberships, and more

SEO That Works for You

  • SEO foundation built from the start (not as an afterthought!)

  • Keyword research to ensure your business is found by the right people

  • On-page SEO optimization for higher rankings

  • Content strategy guidance for long-term organic growth

  • Analytics setup to track and refine performance

Bespoke Website Design & SEO Strategy

  • Authentic, loving, gentle, creative, trustworthy and flexible are the best words to describe Fi and her work. Fi happened to be our student, friend and family. We are very happy that she did our new website. Look forward to have her continued association. We wish her good luck in all her future projects and life:

    Sudhir Rishi @ Sthira Yoga

  • To have my website up and running means so much. Fi’s approach was warm, confident and trustworthy. She took the time to ask lots of questions to understand who I was as a person and a brand. Fi was clear in her communication with the steps required in order to get to a website, which inspired lots of confidence in me as I had no idea! Not only this, but the simple act of exchanging ‘who I am’ with Fi helped to clarify ‘what I do’. She translated this information and intuitively created a coherent theme which I am really proud of and love.

    Sophie Leone

  • It was such a beautiful journey sharing my vision and watching Fi bring it to life. Crafting the website wasn’t just about meeting my needs but also taking my clients through this journey and she nailed it. Working together was an absolute stress free joy

    Rita Millat

My Approach

I weave strategy with soul, ensuring your website isn’t just aesthetically pleasing but also optimised for search engine success.

As a digital marketing expert, web designer and yoga teacher, I understand the wellness industry. I know what it takes to stand out, boost your visibility, attract aligned clients, and create an online presence that truly represents you.

My process is collaborative and tailored to your needs:

  1. Discovery & Strategy – Deep dive into your brand, vision, and SEO goals.

  2. Design & Development – Crafting a website that reflects your unique blueprint and ranks well.

  3. SEO & Optimization – Implementing a strong SEO foundation to boost visibility.

  4. Launch & Growth – Supporting your transition and empowering you to thrive online.

SEO Approach

Technical SEO

 Ensure your website meets technical criteria, so it loads quickly and is easily found by search engines like Google.

On-Page SEO

Combining keyword research, I will optimise titles, meta descriptions, image-alt text and content for search engines, so your customers find you while searching.

Local SEO

 Boost your business’s visibility in local searches so that nearby customers can find you.

The Strategy-Driven Approach

I take a soulful yet strategic approach to web design and SEO, ensuring your site is built for both beauty and performance. Here’s how we work together:

Discovery & Strategy

Understanding your brand, audience, and SEO goals.

Design & Development

Create a visually stunning, conversion-optimised website.

SEO Implementation

Building a strong SEO foundation to improve search visibility.

Launch & Ongoing Growth

Ensuring your website is set up for long-term success.

Is this for you?

Yoga Teachers & Studios

Craft a digital space that reflects the peace and harmony of your practice. With built-in SEO, your site will attract students looking for classes, workshops, and retreats. Integrate booking features, on-demand content, and a digital studio to enhance the student experience.

Health Coaches

Build trust with a website that showcases your expertise and helps clients find you online. Through targeted SEO, your coaching programs, wellness blogs, and free resources will reach those actively searching for your guidance, positioning you as a trusted authority in your field.

Small Businesses

From conscious brands to eco-friendly shops, I create websites that reflect your mission while driving growth. An SEO-first approach ensures that your products and services reach the right audience, increasing visibility, building community, and fostering long-term success.

Ready to Elevate Your Website & SEO?

Let’s build a website that not only showcases your brand beautifully but also helps you grow with confidence. Book a free discovery call, and let’s create an online presence that truly works for you.